10 Reasons Why Paying for Search Engine Optimization Makes Sense

SEO requires Time, Effort, & Persistence
It takes vast amounts of time, effort and persistence to successfully complete a campaign regarding search engine optimization. If you are attempting to optimize a website for a business that you own, I can assure you that your success rate will very drastically. Running a business in itself takes up large segments of your time. If you are not a seasoned professional you will spend a large portion of your time researching different search engine optimization methods and tactics. With the evolution of internet search engines the SEO industry has grown drastically. By this I mean that there are many different perspectives when it comes to optimization. With your website only being crawled every five to seven days to see if your changes had a positive or negative outcome regarding your search results. The biggest hurdle the do-it-yourself website optimizer faces is the fact results often take time to see results. The end result causes the novice optimizer to loose motivation and easier to get side tracked.

SEO Tools, Strategy & Experience
The available SEO weapons are ever-changing, but the most skilled search engine optimization experts have an effective and deadly arsenal. Some of the tools of a modern SEO include keyword research, keyword density reports, keyword competition reports, traffic reports and more. Like any other profession you are as only as good as your tools. The experienced use of SEO tools will have a mirror effect SEO campaigns. The search engine optimization expert will create SEO strategies and roadmaps to successfully market client websites. The roadmap outlines detail and milestones that need to be accomplished for a successful campaign. Having professionals on your side takes a lot of the guess work out of optimizing a site. There are many points to consider when you attempt to optimize a site alone. A few of the questions you should ask yourself is. Do I have a niche market? What does my product or service fall under? Should I optimize for local searches, national, or global? By having an experience SEO, your website can gain ranking within a short threshold. A successful campaign can result in a faster and higher Return on Investment (ROI).

SEO is Far from Easy
One of the terms greatly associated with search engine optimization is time consuming. There are a lot of hours that are invested into a successful campaign, not to mention keyword, competition research and also attempting to find a niche market. Persistence is king when it comes to optimizing any website. The great discouragements that come into play when undertaking certain SEO projects is the time it takes to see results. Sometimes weeks or even months to see the results of large efforts, it takes more than creating a website and throwing around hundreds or thousands of links. Those days of search engine optimization are gone. Today’s SEO battlefield is more about strategy, method and architecture. Search engine optimization is a form of modern day digital engineering. True optimizers stay up to date with search engine algorithm, marketing and trends which sometimes feels like a job in itself. Understanding the trends is important, although this does not compare to actual experience, skill, and best practices in order to have successful results.

Cost Effective SEO Services
Generally speaking full SEO campaigns are expensive, but affordable when compared to other traditional methods of advertising which include print advertising, broadcast advertising, etc. Compare SEO Services which come close to you initial marketing budget and needs. Do not settle for the first bidder, take a more subtle approach and compare and contrast the rates of other SEO companies and consultant’s rates. With such a competitive market for website optimization the price for service fluctuates drastically. Do your homework, and research an SEO company thoroughly before you commit, make sure to read reviews. Make sure to get free custom quotes, and negotiate the SEO rate and services until it fits your budget needs. Make sure to get a fair and honest deal, one that you are completely satisfied with.

Optimized Websites Increase Traffic
It is no business secret that having your site rank in the top 10 search results on any heavily queried search engine is very rewarding and can provide extensive traffic. The key is ranking for the right keywords, depending on the buzzwords that relate to the service or product that you are representing. Search engine optimization can excel your website for virtually any keyword of your choosing, depending on your budget. It is vital that the search optimization company that you select targets the 3 major search engines (Google, Yahoo, & Bing). By doing so you will increase your business websites traffic thus increasing the conversion rate and ultimately increasing profits.

Experience SEO Services is the Difference
Most businesses that reside online invest in professional and experienced SEO services. Why? Because it makes all the difference, a company would not advertise with a traditional company that did not get great results. So why would they follow any other module when it came to internet marketing? Take under consideration the top search results for popular keyword terms usually have professional and experienced SEO companies and consultants doing their online marketing campaigns. Having professional and experienced SEO’s working for you, your website will naturally outrank your competition using the do-it-yourself approach. It is imperative to stay ahead of the competition and it is more likely to do so with the assistance of an SEO expert.

Search Engine Optimization more Bang for your Buck
When comparing search engine optimization with other traditional methods of media advertising such as print advertising, television commercials, or radio broadcast search engine optimization is more effective for a few reasons. First and foremost optimized websites that are being displayed as search results are displayed due to a user query. This type of marketing is more effective and has a higher conversion rate because the customer is searching for the product or service. Unlike the traditional rate that bombards people with products and services and only getting a fraction of the people that actually see the advertisement. Second, Search engine optimization is considered target marketing. Unlike traditional marketing that advertises to a mass audience.

SEO Services Increases Revenue
Increasing business sales revenue has never been easier. If you have a traditional brick & mortar which sells goods, then it is highly advisable that you have an online store to promote your goods as well. By digitally putting up a store front online you can offer your product a larger customer base. Investing in professional and experienced SEO services would guarantee that you are generating the most sales through the internet as possible. Acquiring the right professional with the skill level you need can be quite rewarding, with piece of mind and monetarily.

Professional Search Engine Optimization Increases Search Ranking Quickly
A professional search engine optimization service can get your website ranked in a relatively short amount of time than attempting to go it alone. With the aid of professional and experienced search engine optimization experts, your website can rank with search engines within weeks, maybe even days.

Website should be treated like a Business
If the goal for your website is going to be part of your financial lifeblood then it is sensible to treat your website as a business and recruit professional employees to administer the optimization and other marketing methods to promote your website. Good business sense is to employ someone in your surrounding area that you can periodically meet face to face to review end result of the day to day task that will result in the first page ranking of your website. We prefer this approach because it embraces the method and uninterrupted continuation of overlooking the day to day operations of your business. Many business fail due to the do-it-yourself approach. Doing things yourself is ‘okay’ if the tasks you are performing is your profession or relates directly to your business service. Although trying to do things other than a hobby or interest such as attempting to save money can be damaging to your business. As you need to treat your website like you would treat your business and only seek professional and experienced assistance for your business needs.

In conclusion, if you website is going to be a part of a financial lively hood then it is sensible to treat your website as a business and recruit professional search engine optimization services. It makes more than sense it makes dollars to hire a surrounding SEO expert in the LA area or where ever your business resides. We strongly advise to avoid the temptation of outsourcing SEO work to overseas companies. Mostly in part because how can someone understand your objective of your campaign if the most important part is eluded, the human interaction of doing business.

Search Engine Optimization and Design

Building an attractive even beautiful is the goal of most website designers. In the process, sometimes the effectiveness of the website is diminished. We need to keep in mind that our goal is not only to have a beautiful website that will make people want to stay and look around and enjoy, but also a website that will be helpful to the engines in determining what our website is about or what it is relevant to.

Udi Manber, Google vice president overseeing search quality, in response to a question about webpage content evolving to be more search engine friendly explained, “It’s definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.” Popular Mechanics – April 16, 2008

Search engine optimization or SEO is arguably the most essential way to drive targeted traffic to your website because it leads to improved search engine placement. Optimizing the benefits of a well-designed web site will result in much more traffic coming to the website thereby generating income for the company publishing the website. With this fact in mind however, optimizing your website might cost you thousands of dollars if you are not skilled in this area. Good search engine optimization that leads to improved search engine placement will, on the other hand, bring you a much higher return on the investment of either time or money you put into it.

My goal in this article is to give you the basics of search engine optimization so that you can understand it and incorporate it to help you accomplish your task. This will help you to improve your relevancy and search engines rankings for the best results possible through proven search engine optimization techniques.

What are the major mistakes in design

First is is important to remember that search engines are machines and read words they don’t see images or pictures. The most common mistakes form a search engine optimization standpoint are:

  • Making a website totally in Flash(TM)
  • Images without alt tags
  • Minimal or nonexistent meta title or title tag

Flash(TM) to the search engines is just like an image it is invisible although the Flash(TM) may capture the intrigue of the viewer it won’t help the search engine to know what your website is about. While the text display as a part of the Flash(TM) my be rich in keywords and information it will be lost completely to the search engines and you will go unnoticed. Flash(TM) and pictures can be used to enhance a website but the site must have text in order to build relevance for the search engines.

In the same sense images are also invisible, however we can include alt tags that will give the search engines an idea of what the viewer will see. In fact the alt tags can be very helpful since the search engines will place a little more emphasis on the text in alt tags. Don’t go overboard using keyword phrases in the alt tags but use some to help where appropriate.

The title tag as well discuss later is an important place to tell the search engines what your webpage is all about.

Where do we start?

Why is search engine optimization (SEO) so important? SEO is important because this will make your website relevant to your keywords during the search engine ranking process and will lead to improved search engine ranking. This is the reason why some businesses hire an SEO company to do this task.

You can get information on low cost related services anywhere on the internet. However, few are really showing you how to work out an inexpensive plan for improved search engine placement. Some companies will even use antiquated techniques that may slow the process down. Good search engine optimization should help you to start improving the search engine ranking of your website and start driving traffic to it in a matter of days or weeks with expensive processes.

Search engine optimization begins optimally on your website, as you plan and build it. If it was not done at first you are not too late, you can do it after you have it built and go back and revise it to improve the exposure to the search engines and still lead to improved search engine placement. It consists of the following elements referred to as “onsite optimization”.

  • Keyword Research – choosing the primary and secondary keywords you will use on your website or webpage
  • Implementing the keywords naturally into important elements in the website header and body.

Keyword Research and Usage

Let’s start first with keyword research. Why is keyword research important? The keyword research helps us to find the keywords that connect us with our targeted audience. They are the words that we want to use on our website in a variety of ways to build relevancy on our webpage so when search engines find our website and view / crawl our pages, they will then index us for those keywords. Once that happens, then when those keywords are typed into the search engine by potential customers, the search engine will then display our site in the search results, which is how they tie us to our targeted audience.

Ideally you will use a reverse search tool that will enable you to type in words you think are keywords people would search for and which will tell you the number of times those keywords were searched for over a given period of time. Depending on the tool you are using and the databases and the search engines they have access to for their search results you will get different numbers in your reverse search results. Your search engine optimization professional will know and have access to these tools and which ones are appropriate for specific uses. These tools can significantly speed up the process of onsite optimization lead to quicker improved search engine placement.

One tool you can use for manual research is http://www.keyworddiscovery.com/search.html Keyword Discovery’s Free Search Term Suggestion Tool. It will limit your results to 100 keywords for any given search. Another manual search tool is http://tools.seobook.com/general/keyword SEOBook.com’s Suggestion tool. Both of these manual reverse search tools will allow you to find the keywords that people type into the search engines and how many times they were searched for. Remember keywords are how we connect with our targeted audience.

How Do I Use My Keywords Once we have identified the keywords, next we need to know where and how to use them for improved search engine placement. The first and arguably the most important place to use our keywords would be the title tag for your website. The title tag appears in the header of the page and is the first opportunity we have to tell the search engine what our page is about.

The title tag should be 60 – 80 characters in length and use one or two of the most important and/or relevant keywords for that page and possibly your website domain name, especially if your domain name includes keywords in it. The title tag information appears in the blue header bar at the top of the window and is also used as the title of your listing when your website is displayed in the natural or organic search results.

The meta description should be about 2 – 3 sentences or up to about 200 characters that describe for the customer and the search engine what the webpage is about. In the natural or organic search engine results, this description will be the first choice for the text the search engine displays beneath the title. This description does not appear on the website page when the website is displayed for the visitor but is readable by the search engine and used in the search results primarily.

A third meta tag is the keywords meta tag which is also not displayed to the visitor of the website. The keywords meta tag is a hold over from early methods of search engine optimization, but because it was abused by website developers, it is seldom use by search engines. We still use the keywords meta tag, but most search engines ignore it due to those previous abuses. Some search engines may still evaluate it and you never know when search engines may start to use it again. The Keywords meta tag is simply a list of up to 12 keyword phrases separated by commas.

The example below exclude the angle brackets due to this article being written in HTML but the angle brackets are the less than and greater than signs.

meta content=”Basic search engine optimizations concepts presented to give business owners and website developers and understanding of good SEO techniques…” name=”description” /” enclosed in angle brackets.

meta content=”keyword phrase 1,keyword phrase 2,keyword phrase 3,…” name=”keywords” /” enclosed in angle brackets

Your keywords used in the title, description and keywords tags now need to be used on the page to validate to the search engine that your page is actually about what you told the search engine that your page is relevant to. If the search engine doesn’t see any of the keywords on your page, then it can only assume that your page is not relevant to the words you used in the title, description and keywords tags in the header area of the web site.

Now that we know that we need text on the page how can we use that text to help emphasize the relevancy of the keywords on the page? Mechanisms such as header tags for headings using keywords will give more emphasis to keywords. Hyperlinks where the anchor text is a keyword phrase will add relevance to the keyword phrase and since the anchor text and the associated hyperlink reference are indexed by the search engines, using a keyword phrase as the anchor text both on the website and in offsite marketing will increase your ranking for that keyword phrase. Bolding and italics also draw some attention to the keywords for the search engine. Each page needs to have enough text on it to allow that page to demonstrate the relevance of the keywords it displays in the header of the page to the search engine, if true search engine optimization is to be achieved.

Lets take a look at some of the other tags mentioned in the previous paragraph. Header tags alert the search engine to more important text on the page, much like the headline on the page of newspaper does to the reader. A header tag is a tag that contain a “H” and a number between 1 and 7. The lower the number the larger the text and the more important it is to the search engine. H1 tags can be formatted using font tags to control the size or .css files to control the formatting.

Hyperlinks consist of at least two components. The first component is the link destination represented by the term “href” referring to the hyperlink reference and the anchor text located between the beginning and ending anchor tags. An anchor tag is an “a” in angle brackets and ending with “/a” in angle brackets. The beginning tag also include the destination reference. Remember that you you could use a keyword phrase in place of the word home to designate your home page. That keyword phrase would be a link and would help to build relevance for your website for that keyword phrase.

As we use these structures in combination in a natural way we then are able to help the search engine to know what our page is about and also create a page that is functional for the user.

To optimize your website well for the search engines you should use unique meta tags on each page on your website. The keywords should be used in:

  • The title tag – big three
  • Meta description
  • Meta keywords
  • Header tag – big three
  • Opening paragraph – about 4% density
  • Alt tags on all images and using keywords on about 3 images per page
  • Link / anchor text or hyperlinks – big three
  • Body of the page – about 4% density (visible text)
  • Closing paragraph – about 4% density

They should be used in such a way as to feel natural on the page. If the page feels awkward, then look for ways to reword the information on the page and make sure you are not forcing the keywords in too many times. This in combination with other activities to build your page rank are the best ways to get your page listed on page one of the search engines.

These strategies are what we call onsite page optimization. Each page needs to have its own unique page optimization for the content on that page. Don’t make the mistake of using the same title, description and keywords meta tags for every page on your site.

Using these strategies in conjunction with the design of your website will vastly improve your search engine placement.

The Secret To Search Engine Optimization Success

Most people are not successful regarding search engine optimization because of one simple reason, which is; they do not understand search engine optimization. So today, I will tell you the secret to search engine optimization success.

If you do not understand and respect this fact, you will never be successful at search engine optimization.

When I say successful, I mean someone who can consistently achieve and maintain at least a top 20 search engine ranking for competitive keywords or keyword phrases.

I am not talking about rarely used keywords and/or keywords phrases that no one is interested in finding or searching for on a regular bases.

Frankly, almost anyone with a few SEO tips can rank well for non-competitive keywords and/or keyword phrases especially in small niche markets. However, SEO tips along will not help you very much when you are attempting to rank high for competitive keywords.

Thus, to achieve consistent success at search engine optimization, you must first learn everything you can about search engines.

You must understand intimately all the components of search engines and how these components work individually and collectively. Moreover, you must understand how search engines relate and react to websites.

This cannot be learned overnight, you will not learn this information by reading blogs, newsletters, participating in forums and/or other commonly known and used methods of acquiring basic knowledge about SEO.

The way that you learn about search engines is through finding quality information on the Internet and/or by reading books on the subject of search engines.

Don’t get me wrong, there is valuable information that you can obtain using methods such as blogs, newsletters and forums; but as I have said many times, to learn SEO you must acquire and read information that is provided in one central source that provides an overall viewpoint of the subject in a comprehensive and well written manner that is easy to read, understand and apply. This cannot be done with most methods except with books or information derived from book material in most cases.

With a well-rounded understanding of search engines, you will be equipped with a key essential for success at search engine optimization. However, you will need more than a strong knowledge concerning search engines to be successful at search engine optimization.

You must continue to add to your foundation of knowledge in relation to SEO.

Do not stop with an in-depth understanding of search engines and their components, you must take this knowledge and use it to understand how websites work structurally in relation to search engines and how using search engine optimization in unison with an understanding of search engines and websites will effect search engine rankings for keywords and keyword phrases.

Moreover, you must understand the concept of niche markets and how niche markets work in relation to SEO and search engines. Also, you must understand the importance of keywords and keyword research in your application and understanding of search engine optimization. This information along with related information will help you build an overall foundation that will serve you well as you learn and apply the principles of search engine optimization in your SEO efforts.

Now do not be overwhelmed with what I have written in this article.

Sometimes people think that a few SEO tips will be the only thing that is needed to generate a ton of traffic from search engines.

Sadly, this is not true.

Like most subjects or fields of interest, search engine optimization SEO has a vast amount of information and components that will affect your level of success. The better you are able to understand SEO and how all the related components such as search engines, websites and niche markets operate individually and collectively, the better your likelihood for success.

Remember, most people are not willing to take the time or put forth the effort needed to be successful at search engine optimization. So take advantage of the opportunity.

Put in the time and effort needed to learn all you can about search engine optimization. As you learn more in relation to SEO, you will began to see a noticeable improvement in your search engine rankings and better yet, you will begin to understand why your rankings are improving because you will understand search engine optimization at an entirely different level and viewpoint.

Start your climb up the search engine rankings. Take the time and put forth the effort to establish a solid foundation regarding search engine optimization.

Learn more about SEO today.