SEO Strategies – The Truth About Search Engine Optimization

The Importance of Being Online

Did You Know? Right now, over 81% of people first search online before making a purchase vs using yellow pages, newspapers, traditional “offline” methods.

Did You Also Know? – 60% of traffic that comes to the websites is from searches-From people typing in what they are looking for in Google, Yahoo & MSN/Bing. Now, if your website is not on the first page of the search engine results, then unfortunately you are nowhere. So knowing that, I am sure you would like to know how to achieve first page search results…and it begins with proper SEO strategies.

Let’s get started!

First things first!

“A little bit of information is a dangerous thing”

Well the same holds true for too much information when it comes to SEO or Search Engine Optimization. When you are taught how to drive, was it necessary for you to have an understanding of the combustion engine, correct valve timing or be able to rebuild a transmission?

Of course not!

You simply needed the facts of getting your car going safely and smoothly down the road to your destination. Otherwise you will never get out of the driveway or be too overwhelmed and never learn to drive…never achieving your desired results.

Marketing Lesson #1 “You cannot steer a parked car!”

Unfortunately there is a lot of miss information that seems to be right in line with what people are trying to sell you online today. Imagine that?
The three reasons for this are simple:

1. SEO Companies, Gurus and Consultants want you to believe that only their big brains, experience and magic wands can make your site optimized and that little old you has NO chance, so do not bother and pay us lots of money.

2. Pretend Gurus and Consultants learn a few tricks and sell their wares unscrupulously all over the web for cheap leaving you with a crappy e-book and no results.

3. Lastly, there are the true webmasters out there who take On-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you don’t believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from M.I.T. and a full working knowledge of website coding. I would rather eat glass…I know this because I have read not one of these, but dozens before seeing the light.

In other words, they tend to try and paint the Mona Lisa within every site but forget to invite anyone to the museum. I.E. All tech and no marketing. Remember, we did talk about the importance of getting the car moving didn’t we?

Dispelling the Myths of Search Engine Optimization

  • PPC or paid advertising is much cheaper and faster. WRONG. Paid advertising is only as good as long as you are paying for it, where On-Page optimization is a onetime set up. Natural Search Traffic is still 60% of all traffic & you will pay more per click in advertising if your site is NOT optimized.
  • SEO results take months, if not years, to achieve. WRONG. In fact, you can expect immediate results within a few days. Nobody has the time or patience to wait these days…
  • Optimal SEO results can only be achieved by an SEO expert. WRONG. No technical knowledge or SEO expertise is needed to achieve major success when you use the right SEO Strategies.
  • Hundreds of links are needed before I can start to see significant results. WRONG. Have you ever heard the saying, “Work smarter, not harder”? You can maximize your results with very little linking.
  • The Google algorithm is complicated and takes over 100 factors into consideration. It’s impossible to achieve maximum SEO results without targeting them all. WRONG. There are key areas that have the greatest bearing and weighting over search engine results. In fact, these key areas make up the majority of the search algorithm.
  • SEO software yields the best results. WRONG. Simply put, if you know the key areas to target, you’ll outperform any SEO program EVERY time. It’s not a complicated process if you know what you’re doing. (famous last words)

What is SEO All About Then?

All right, you’ve been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I’ll get to the “HOW TO’s” in just a minute. Let’s walk before sprinting into uncharted territory.

OK so here’s you first curve ball… there are two kinds of Search Engine Optimization! What? Who knew? Well I did and now so do you.

There is “ON PAGE” SEO and “OFF PAGE” SEO.

On-Page SEO is the method of configuring your website’s size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.

Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.

Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing/MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.

No one knows the exact formulas (except those web geeks at Google, but they’re not talking) but we have established some definite Do’s & Don’ts when it comes to optimizing your website. The other thing to understand is that the Google’s & Yahoo’s use both On-Page & Off-Page optimization when ranking your website. For now, we’ll concentrate on the On-site SEO which is the foundation for all other web marketing anyway.

Even paid web traffic from ads will cost you less with an optimized website because the search engines will reward you for playing by their rules…And simply the one theme that governs the rules of the search engines is to protect the consumer.

The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to Search for “Snake Poison Antidote” on Google, you would be less than pleased and understandably angry if it pulled up websites on snakeskin handbags and boots. You get the idea.

Getting Started with SEO Strategies

1. KEYWORDS: Prior to the SEO (or the process of correctly placing the right search engine friendly elements on your site) Optimization really begins with understanding the search terms people are using to look for products and services in the first place. These search terms are commonly known as “Keywords”. Proper Keyword research is where most people (even seasoned marketers) fail before they even get started. Fortunately there are plenty of free and paid tools you can be using in no time to pick out the best terms to optimize your site with.

2. PLACEMENT: After you have thoroughly done your keyword research, it is time to strategically place them in all the elements* of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site’s relevance for those keywords.

*Note: All of these “elements” are simply fields easily accessible to fill in on most commonly used website platforms.

Ok, that’s it!

It can’t be.

Yes it can! Sort of…

Like I said there are much geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts etc. However, with the advancement of template driven and WYSIWYG* sites, many of these aspects are already pre-coded for optimization or ease of readability for those Search Engines out there doing their creeping and crawling thing…also known as indexing.

*WYSIWYG (What You See Is What You Get)- An interface that provides the user with the ability to point and click to insert objects, images & text into most sites today.

So with Keyword Research and proper Placement in your site are the broad strokes of On-Page Search Engine Optimization. However, “How” to do the right and profitable Keyword Research for your niche and “How” to place them properly in all the elements of your sites is where you earn your stripes.

Your SEO Strategies Next Step

Fortunately I have put together a step by step guide that will not only walk you through on-page optimization but also how to drive FREE traffic through off-page optimization as well.

Remember that Search Engine Optimization is an Investment, not an Expense. Unlike paid ads, the efforts you put in to truly optimize your site today will continue to pay off well into the future.

With a proper search engine optimization guide, you can easily dominate search-engines like Yahoo, Google and MSN. Ranking high on search-engines is easy and can be very profitable for your website.

Increase Your Business With Local Search Engine Optimization

There is an increasing awareness about Local Search Engine Optimization particularly by those having local sales outlets. Companies that were marketing certain products or services nationally or globally were understandably unconcerned about local search engine optimization. With local search engine optimization gaining in importance, a new area has been added to search engine marketing.

However, ever since local search engine optimization came to be accepted as part of industry norms, webmasters and local business owners started ways to explore this new opportunity. For web masters specializing in search engine optimization like SEO and SEM, optimizing sites for localized search queries – added another dimension to their work profile.

Local search is developing into a massive, multibillion dollar market. The yellow pages had hitherto dominated the local market ads, but search engines are now eating off their market share. Small businesses obviously have small marketing budgets and spend a sizable amount annually in Yellow Page advertisement. Market insiders predict that yellow pages will see a steady decline due to the aggressive thrust by local by search engines.

Please know that there are four different types of sites that online users may visit to gather local information:

1. Primary Web Search Engines, such as Google, Yahoo!, and MSN.

2. Top Local Search Engines, such as Google Maps, Yahoo Local, and MSN Live Local.

3. Top online Yellow Pages, such as Superpages.com, Yellowpages.com and Switchboard.com

4. Other sites with local components.

Check out for all local news sites

With users going haywire to such a wide array of sites to obtain local info, it can be baffling to figure out where to focus efforts for gaining maximum customer attention.

It is indeed a good idea to check out the local newspaper sites of your area. It is a fact that more and more people have switched from reading print newspapers to online sources, and the newspapers readership for ads is dwindling. Some local news sites include guides or yellow pages of businesses on their site, so make sure you are seen there as well.

The key thing to remember is that there are a variety of online sites from which users are obtaining local information. There is also the fact that many consumers are keen to know with whom they are talking business online. They would certainly be happy to visit the local business outlet or at least feel satisfied that the business place is accessible locally. Even though we are in the midst of free market economy, people are psychologically at ease when having their business dealings with the local merchants.

Achieving local Search Engine Optimization

The question arises – how does one achieve local search engine optimization? Just like any SEO process creating relevant and compelling content is absolutely crucial. Well-written text aimed at drawing the attention of the local buyers and proper local keyword density are the necessary factors for good local search engine optimization. It is only to be expected that the majority of users trying to locate local information will be going to the traditional web search engines first, as a matter of habit.

When a user begins a search for local info through the regular web search engine, there is a possibility that they may find your web site if you have imaginative content which matches their keyword search. So, your first step is producing the right content of your site in order to stand a chance to match these keyword searches. Your business website must contain text that would match the locality parameters. Assuming you are a small business owner, have your full business address clearly displayed on your site’s homepage, in the HTML text. If you happen to be a company with national presence, there should be a page for each of your local outlets and each outlet’s full address should be clearly displayed in the HTML text.

One important aspect in keyword research is to bear in mind there are many local colloquialisms across the country. Different people might be searching for the same thing, but entering two totally different search words. Localized keyword research is much tougher than what it may appear to be.

Inbound linking are indeed crucial – for instance, if you are a member of a Chamber of Commerce or any similar local business association, you can have them link to your site at a nominal or no cost. Inbound links like these can be an assured gateway to increased targeted traffic. This should be done without prejudice to traditional link building. Being a member of the local chamber can provide you with a bit more promotion sometimes, and you should be found in the chamber’s directory

Over the years, people have resorted to all types of methods – both ethical and unethical -to achieve high local search results. Earlier, the Meta Keywords tags were working fine till spam adult and gambling sites began competing. Besides, search engines were also capable of easy manipulation.

After studying various trends, Google introduced a geographic box at the top of its search results, tying it into its mapping feature. When it was first introduced, the engine would display three results at the top of its search results whenever somebody entered a geographic modifier into the search box. After the initial trial, Google found that its users appreciate this feature. The engine has now been further developed to display ten local search results, provided you have a geographic modifier attached.

There are of course many resources on the Internet if you are looking for local search engine optimization. But the question is – do many companies that cater to a national or international clientele really benefit from local search optimization? The answer strangely is in the affirmative.

It is evident many customers prefer to deal local contacts, even if their business is national or even global. There is no denying that it feels more comfortable to have a personal meeting than dialing an 800 number. Again, if you are a business owner with multiple locations spread across many cities and each serving a different function, you can certainly benefit from local search engine optimization.

As a final comment, make sure your business information is available in the online directories, remember to put your address info on your website for the search engine bots, and see you are listed with the secondary local info sites. These simple steps will guarantee that you have done your bit for local SEO.

Just click here for clear view of above article: Search Engine Optimization

Local Search Engine Optimization Tips

Search engine marketing needs a new local search engine optimization feature to enlist better Google, Yahoo and Bing results. Search marketing optimization services have changed priority with Google’s places local search optimization causing many former page one websites to drop. This local marketing opportunity means that search marketing can be achieved by using better effective local search engine optimization allowing for lesser ranking websites to be seen on many page results. Google local places search engine marketing takes priority of websites using local optimization and address optimization. The if your business is closer to the pointer of Google maps it could mean higher ranking for your website. Social media marketing, directory, review results. A sample of local search indexing, local social media sites is below.

  1. Yelp
  2. CitySearch
  3. InsiderPages
  4. YahooLocal
  5. DealerRater
  6. JudysBook
  7. TripAdvisor
  8. Edmunds
  9. Zagats.com
  10. OpenTable

Also

  1. UrbanSpoon
  2. DemandForce
  3. Kudzu
  4. Yellowbot
  5. CityVoter
  6. DexKnows
  7. SuperPages
  8. MenuPages
  9. LilaGuide
  10. Vitals.com

Search engine marketing is based on link structure or link popularity with links coming from outside sources. Local search engine marketing now relies more on local social media links to rank websites and local social media. Social media marketing can utilize local marketing with Facebook places, Google places, Google maps and local tweets from twitter. What is the best SEO strategy? Search engine optimization and on page keywords was the former strategy and until very lately backlinks were the main focus of search engine optimization services, now a website say for “cosmetic surgeon marketing company” or “Attorney SEO company” can achieve page one results with a small amount of backlinks. Google places look at local websites yelp, yahoo local, and local listings, Google maps and local social media marketing websites as a major link to local business. Plastic surgery, lawyers, attorneys, law firms, are all viable local based business services which will benefit from local SEO.

Local search engine optimization is still best to keep a website optimized for keywords beyond local search marketing needs. SEO services will offer local listings as part of their services but many only provide the most obvious map, yahoo optimization. Social media marketing along with local search optimization has reached a point of equaling of trouncing many SEO strategies. Search engine marketing or SEM is also a candidate for local search engine marketing strategy. Search engine marketing can culminate in lead generation for professional services say attorney or doctor, plastic surgeon. These services require Local SEO to land the potential client to the website and then proceed to actually sell the services. How is this done? Client lead to client sell is a symbiotic strategy involving the services knowledge, reliability and pricing structure to lure the client to the best services possible.

If your services provides the best possible scenario for the client, sales happen. What can be a simple internet search from a potential client seeking say ” best SEO company ” and finding them on Google maps and then looking at the SEO firms reviews on yelp or a video tutorial on YouTube means the clients last stop may be the actual website yet they are already keenly interested in the vortex of experience, results and price of SEO. Local search SEO is probably the most cost effective local optimization. Competing with huge budget SEO was a severe challenge only a few months ago. Also outsourcing SEO has changed in as much as search engines can see local IP addresses and what is obviously a non American or U.S. IP address. What does this mean to SEO? It means SEO services from abroad cannot utilize local search marketing as before, it also means the social media used by outsourced SEO cannot mitigate to local indexing like a US. based IP can.

SEO in many larger cities can be adapted to local search optimization along with social media marketing, video marketing, multimedia enhancement to not only rank pages higher but to generate real client conversion and sales on the internet. Search optimization companies who do not supply video production, local search optimization and social media marketing services are at risk of leaving their clients out in the cold in terms of local leads and brand awareness. Video marketing Facebook marketing and twitter real time updates all contribute to creating user trust and awareness. Video production and informational marketing strategies sets the tone for creating authority in your field. Clients want to know who they are dealing with in important matters of legal and medical services. Video can bring real trust and brand awareness right to the clients choice of “keep watching” or ” move on” in a way this is like giving a consultation without the hassle.

If a potential client see’s your face, likes what they hear the next contact will be a strong one. If a potential customer has decided they simply do not like your face or demeanor it would be a waste of your time to consult anyway. SEO services are abound all over the internet for the search ” best SEO company” however taking into account practicality, face to face client trust and testimonials along with price structuring for almost any services we are the best choice for local search marketing, local optimization, social media marketing and SEO